StayTop

Born from the decades of experience that its parent company Calenda S.p.A—a store and distributor of professional haircare products since 1962— – has in the industry, Stay Top is an online store selling professional haircare, skincare, make-up and manicure products, accessories and much more. Strategically and operationally, we support Stay Top in establishing and implementing digital activities, working across the board through all the channels adopted to increase both awareness of the brand and its conversion rate.

Challenge

When the collaboration began, Stay Top didn’t exist as it does now; it was still an ambitious project to be launched into the digital landscape. The aim was to create a new brand able to emphasise natural beauty and compete with today’s e-commerce giants in the beauty sector.

Solution

Naming, establishing brand identity and brand image, photo shoots and strategic positioning were the first steps of this highly challenging project. These were followed by the creation of the e-commerce site using Magento 2 and the drawing up of a digital strategy covering social networking, email marketing and Google Ads.
As Stay Top’s strategic partner, we closely follow the company’s digital activities on a daily basis, establishing the most effective strategy to increase awareness and conversion rate based on regular reports and data analyses.
We also manage, maintain and update the e-commerce site to ensure the best shopping experience for the user.