Lozza

Now recognised as a “Legacy Brand” in Italy, Lozza—owned by the De Rigo Group—is the oldest eyewear company in Italy, which, over time, has remained committed to innovation and the future. The concept behind our social media marketing approach, aimed at enhancing the value of the Italian designer brand through high-quality strategic and creative support, is inspired by timeless design. As part of the project, a new website was launched in 2023, aimed at promoting the design and history of the brand by incorporating impactful, product detail-oriented content from photo shoots dedicated to new models and pairs photographed in places such as Verona and Lake Garda.

Visit the website Lozza

Content and visual strategy for the Italian designer eyewear brand

Lozza’s social media pages—Facebook and Instagram—are full of new digital materials that, building on the SS22 campaign centred on the “5 Senses”, have been reworked visually and content-wise to highlight certain aspects that set the brand apart: innovation, historical significance and Italian design.

The aim of the social media marketing strategy is to strengthen the brand’s position by engaging both Lozza’s current target audience and a new younger audience that responds to the values of historic eyewear brands. Content strategy, strategic planning, creative design, photo shoots and social advertising are the areas in which we work to bring out the best in every pair of Lozza glasses.