Dialbrodo

A brand owned by Dialcos, Dialbrodo has been making stock granules and flavourings with carefully selected high-quality ingredients for Italian households for more than 60 years. As a strategic and operational partner, we support Dialbrodo with all digital marketing activities on a daily basis, with an integrated approach through various channels including social networks, the website and Google Ads.

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Challenge

Before we got involved, Dialbrodo had no digital identity or much of an image, but it did have a goal: to create a digital strategy aimed at building and consolidating the brand’s identity following the restyling of its packaging and prior to the launch of its new products.

Solution

Well-being, flavour and practicality were the core concepts of a strategy that saw the creation of a new website, a photo shoot in which the concept was applied creatively and explored, and a content strategy for Facebook and Instagram designed to tap into the interests of the three target audiences identified during the analysis stage.

Through our ongoing collaboration, the website is regularly updated with new recipes, the company has a vibrant and engaging presence on social media, creative photos and videos tailored to the brand are created, and social advertising and Google Ads campaigns are developed to make the brand more popular and increase target audience interaction. All of these activities are regularly monitored and strategically fine-tuned based on results achieved, the interest shown by users and overall performance.